KeySmart won the ECMR-MMR Buyers Choice Award for its MagConnect keychain during ECRM’s Automotive, Hardware, & ASOTV Program held earlier this month. FTI Brands was a finalist for its AutoERASERS, Instant Auto Detailing Sponge.

The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the MMR-branded Buyers Choice Awards section of the ECRM Connect platform.

“Buyers turn to ECRM to find innovation and new products to truly differentiate their offerings,” said Tony Giovanini, SVP of General Merchandise for ECRM. “Both Buyers Choice Award winners have developed products that are unique and address consumers’ everyday needs.”

KeySmart seeks to develop simple solutions for everyday problems through premium, unique products. From compact key holders to UV sterilizers and work from home products, its catalog has over 100 items designed to make life a little easier and more organized. Since the company was founded in 2013, it has quickly grown to become a worldwide brand with distribution in over 270 countries, with products that have been featured in national media, print advertisements, and press outlets worldwide.

The MagConnect enables users to easily detach items from their keys, and is an ideal upsell to its KeySmart key holders. It features two rare earth magnets and key rings on either side. By attaching one side to keys and the other to a fob, users can quickly detach the fob when valeting a car or going for a run. It also works great for other keychain accessories like pepper spray, multitools and more.

FTI Brands develops innovative cleaning methods that are quick, convenient, and effective. It all started with SneakERASERS Instant Sneaker Cleaner, the company’s flagship brand. This pre-moistened, ready-to-use shoe cleaner is currently the #1 Best Seller in Amazon’s “shoe cleaning” category and was featured on Good Morning America and Shark Tank, where they landed a deal with two sharks.

Co-Founders Chris Pavlica and Kevin Consolo (a former ECRMer) continued designing additional cleaning methods that are engineered for various tasks, such as AutoERASERS for auto care and GolfERASERS for cleaning golf equipment. Their products are now carried in over 35,000 stores around the USA and Canada, including Kroger, Fred Meyer, Albertsons, Giant Eagle, Camping World, Meijer, Walmart, PGA Tour Superstore, Golf Town, and many others.

AutoERASERS, the Instant Auto Detailing Sponge, was developed to keep cars clean between washes. It’s pre-moistened with a dual-layer composition to clean both exteriors and interiors of vehicles. Use the white side to gently remove grime, scuffs, brake dust, bugs, sap and more from rims, windshields, wheel wells and other durable surfaces. Flip it over to the soft, chamois side to clean headlights, paint, and other sensitive surfaces. It’s ideal for any quick auto detailing emergency.

Karissa Burdon is a marketing manager at ECRM.