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Kimberly-Clark appoints Buonfantino as CMO

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DALLAS — Kimberly-Clark Corp. has named Giuseppina “Giusy” Buonfantino as chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.

Most recently, Buonfantino served as president of Kimberly-Clark’s baby and child care business in North America, where she led the innovation, manufacturing and marketing of such brands as Huggies, Pull-Ups and GoodNites. She joined Kimberly-Clark in 2011 as vice president of global adult and feminine care brands, and shaped the global growth strategy for the brands in this category.

“Giusy has a tremendous track record in brand building, product innovation and customer development, and her insight on consumers has helped us to build our trusted brands across multiple categories,” said Palmer. “In the role of chief marketing officer, Giusy is well positioned to lead our global marketing organization and drive enduring and profitable share growth.”

Prior to Kimberly-Clark, Buonfantino held various global franchise, marketing and brand leadership roles at Johnson & Johnson for 18 years, including vice president for the Neutrogena global franchise where she led marketing, innovation and globalization of the brand’s franchise in AsiaEuropeMiddle East and Latin America.


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