DALLAS — Kimberly-Clark Corp. is realigning creative agency assignments in order to receive single agency support globally by sector.

Kimberly-Clark Corp. is realigning creative agency assignments in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for Kimberly-Clark’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to Kimberly-Clark chief marketing officer Tony Palmer, the decision to align its consumer brands globally with existing WPP Group roster shops improves the company’s ability to transfer ideas and best practices more efficiently while ensuring greater efficiency and speed to market.

"This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers," stated Palmer.