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KIND Healthy Snacks acquires Creative Snacks Co.

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NEW YORK — KIND Healthy Snacks has acquired Creative Snacks Co., a family owned manufacturer based in North Carolina. Creative Snacks offerings feature premium ingredients and include almond and coconut nut clusters, trail mixes, granolas and pretzels. KIND said the partnership allows both companies to offer healthy and tasty snacks across more categories.

Creative Snacks was founded in 2009 by Hilary and Marius Andersen.

“The Creative Snacks team has demonstrated a clear commitment to quality and a unique ability to craft snacks that are both healthy and delicious,” said Daniel Lubetzky, founder and executive chairman of KIND. “We look forward to partnering with Marius and his team to make their award-winning snacks available to more people.”

This is the first acquisition for KIND. The company is poised to expand its share of the healthy snacking market through a now broadened product portfolio and multi-brand approach.

“We are proud to become part of the KIND family. Creative Snacks has always been a family-owned business founded on something bigger than just snacks – and we believe that aligns perfectly with Daniel and KIND’s broader purpose of fostering a kinder, more empathetic world,” says Marius Andersen, chief executive officer of Creative Snacks.


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