CHICAGO — Kraft Mac & Cheese is inviting consumers to celebrate Valentine’s Day with a limited-edition Candy Kraft Mac & Cheese kit that includes a candy flavor packet to turn the mac and cheese pink while adding a hint of sweet candy flavor.

The special Valentine’s Day Mac & Cheese will be sent to 1,000 winners of a contest they can enter at CandyKraftMacandCheese.com. Winners will receive a kit including one box of Kraft Macaroni and Cheese, and one candy packet to turn the Mac & Cheese pink, all delivered by February 14.

The brand is encouraging consumers can share their Candy Kraft Mac & Cheese using #CandyKraftMacandCheese on Twitter @kraftmacncheese, Instagram @Kraft_MacandCheese, and Facebook @KraftMacaroniandCheese.