During the pandemic, customers’ shopping styles, cooking preferences and eating routines have shifted. According to a customer trends report developed by 84.51°, Kroger’s data science and analytics business:
- 51% are cooking and baking more often than before the crisis, while 45% are cooking the same amount. Just 4% are cooking less often;
- 40% say they are eating more comfort and indulgent foods;
- 40% of customers say they have purchased more packaged foods than they usually do; and
- 46% of customers say they are snacking more throughout the day.
To help customers manage and navigate the this new normal, Kroger Health’s new telenutrition service offers:
- A complimentary virtual consultation with a registered dietitian via a two-way video chat;
- Personalized support and plans for individuals and families — whether cooking for the first time, experiencing tighter budgets or navigating reduced access to fresh or favorite foods;
- Management of food-related health concerns, including weight maintenance or loss, gastrointestinal conditions and eating disorders, and nutrition plans associated with fertility, oncology and more.
“The COVID-19 pandemic has changed shopping, cooking and eating routines for households across America,” said Jim Kirby, Kroger Health’s senior director. “Many families and individuals are for the first time exclusively relying on cooking for meals, some with limited budgets and nutrition knowledge. Through Kroger Health’s telenutrition service, our dietitians are providing free personalized nutrition advice to help our customers shop for and prepare delicious and affordable nutritious meals.”
The telenutrition service will remain free for all customers — including Medicare and Medicaid patients — through the pandemic. Customers can schedule unlimited visits with the code “COVID.” Consumers can learn more about the telenutrition service or sign up here.