CINCINNATI — Kroger Co. has established an online hub where consumers can access manufacturer coupons, as well as its own offers, in one place.

Kroger Co. has established an online hub where consumers can access manufacturer coupons, as well as its own offers, in one place.

At the site — www.kroger.com/digitalcoupons — shoppers can load offers directly onto their Kroger Plus Card or loyalty cards for other stores Kroger operates, including City Market, Dillons, Fred Meyer, Fry’s, Jay C, King Soopers, QFC, Ralphs and Smith’s.

Offers include coupons for such brands as Kroger Deluxe Ice Cream, Betty Crocker, Tide and Raisin Bran, and from such companies as General Mills Inc., Procter & Gamble Co. and Kellogg Co. The site also features offers for Kroger Private Selection and other Kroger brand products. More than 100 digital coupons are currently available.

"This new digital coupon center makes it even easier for our customers to save money," said Evan Anthony, vice president of corporate marketing and advertising for Kroger. "Our customers asked to make online coupons easier for them to use, and we listened. The time and money they can save is just the latest way Kroger delivers more value to its customers."

In addition to its digital coupon center, Kroger said that it is providing several online services to help shoppers save money and add value. Earlier this summer, Kroger launched its Summer of Savings program. Also available from Kroger’s homepage — www.kroger.com — the program includes an instant-win sweepstakes and special summer-themed coupons for customers.

The grocery retailer serves customers in 2,470 supermarkets and multi-department stores in 31 states under two dozen banners.