ISELIN, N.J. – LifeStyles Healthcare, a global leader in sexual wellness, announced Thursday a packaging refresh across the LifeStyles product portfolio. Welcoming a sleek and modern design, the new look marks a fresh chapter in the brand’s legacy.
As a longstanding authority in the category, the LifeStyles brand aims to instill a sense of safety, confidence and creativity for all throughout the sexual experience. Recognizing the evolving attitudes of today’s consumer, the brand is revamping the aesthetic of its trusted and accessible collection to connect more deeply with users at shelf.
“LifeStyles has a 100 plus year history exclusively dedicated to sexual wellness. We take immense pride in being a reliable resource that enables greater connections for all,” says M’lou Walker, chief executive officer of LifeStyles Healthcare. “When customers see our products, we want them to be as excited to grab them off the shelf as we are to make them. Our revitalized design was crafted to inspire shoppers instantly to explore more fulfilling sexual experiences with confidence and comfort.”
The LifeStyles brand offers a range of products inclusive of condoms, lubricants, and accessories. The freshly launched packaging is beginning to roll out across retailers nationwide, including Walmart, Walgreens and Rite Aid.