NEW YORK — L’Oreal USA on Tuesday announced the appointment of Marc-Alexandre Risch to the newly created position of chief retail officer.

Marc-Alexandre Risch

Risch will be tasked with supporting the company with his retail operations leadership and knowledge.  Other responsibilities include developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omni-channel consumer experiences across L’Oreal USA’s brand portfolio.

“With our retail operations growing rapidly across brands like Kiehl’s, NYX and Urban Decay, we’ve created this strategic role to continuously enhance our customer shopping experience,” L’Oreal USA president and CEO Frédéric Rozé said in a statement . “We’re lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company.”

Risch joined the L’Oreal Group in March 2005 as the international project manager for Garnier and rose quickly to a range of leadership positions.

In 2010, he joined Garnier International as axis director for Fructis and assumed the responsibilities of international marketing director for Garnier Haircare, including Fructis and Ultra Doux/Ultra Blends.

Risch was named general manager of The Body Shop Canada in 2012. Under his leadership, Canada has become one of the best-performing markets for the The Body Shop brand, delivering strong and consistent growth, according to L’Oreal. The company noted that, with his team, Risch implemented a number of key initiatives, including a strategic focus on retail excellence and a transformation of the brand’s real estate portfolio.

The largest unit of the L’Oreal Group, L’Oreal USA has a roster of more than 30 beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oreal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté.