Pilot Pen G2 Edge

Maesa taps Gianni Pieraccioni to serve as CEO

Print Friendly, PDF & Email

NEW YORK – Maesa, a global beauty brand incubator supplying leading retailers and beauty companies operating worldwide, said Thursday that Gianni Pieraccioni will join the company as chief executive officer, effective February 1. Maesa’s founder and current CEO Julien Saada will transition to a role as chairman of the board and chief strategy officer.

Gianni Pieraccioni

Gianni Pieraccioni

Gianni Pieraccioni is a seasoned executive and joins Maesa with almost 40 years’ experience in the FMCG and beauty worlds. Most recently he was an executive vice president at Coty, where he also served as president EMEA, luxury and consumer beauty. Prior to that he held leadership roles at Revlon and various other global FMCG companies including Procter & Gamble & Johnson & Johnson.

“I am delighted to be joining Maesa, a truly innovative company in the beauty space, to work with the team to take Maesa into the next phase of its growth as a global brand incubator,” Gianni Pieraccioni said. “Maesa’s position as a high growth partner to the global beauty industry, its balance of creativity and commercial drive, as well as the presence it has in both North America and EMEA, are what drew me to the Company. I very much look forward to leading this business as well as the top-notch team that has made it grow so fast under Julien’s watch.”

Maesa founder Julien Saada called the move a natural next step for the company’s development.

“And now is the right time for me professionally and personally to envision a new role within the company,” he said. “We are very excited that we are able to attract such a high calibre leader to Maesa. I look forward to working with the team on transitioning day to day responsibilities to Gianni and will then continue my relationship with Maesa as Chairman and Chief Strategy Officer.”

Maesa board chairman Ryan Cotton also endorsed the move.

“Gianni brings deep passion and expertise in beauty and embodies many of the values that have made Maesa successful over time,” Cotton said. “We are hugely grateful to Julien Saada — a remarkable founder who has built a remarkable business. Julien’s decision to hand leadership to an experienced industry leader reflects his desire to continue to build and grow this special company. We are thrilled Julien will remain engaged on the Board in shaping its future.”

Maesa is a leading global provider of beauty brand incubation and strategic outsourcing. By housing vertically integrated marketing, design, engineering, product development and operations, Maesa transforms the beauty industry by incubating and growing meaningful brands globally, according to the company, which adds:

Through design, formulation, value analysis and manufacturing quality Maesa delivers exceptional performance and creates beauty brands that are newer, better, different and relevant. With exclusive productions across the beauty industry, including haircare, color cosmetics, personal care and fragrance, Maesa has not only incubated the creations of brands such as Kristin Ess, Flower Beauty, Hairitage and TPH by Taraji, it has also partnered with multiple speciality retailers such as Target, Dollar General, Walmart, AS Watson’s, Boots, DM, Douglas, CVS and Ulta.  It is Maesa’s unique model that combines the disciplines of designers, beauty merchants, consumer marketing and custom packaging development, which provides a truly differentiated and integrated service to its clients.


ECRM_06-01-22


You must be logged in to post a comment Login