PRINCETON – Market Performance Group LLC (MPG) has acquired The Luminations Group (Luminations). The acquisition of Luminations adds strengths in innovation, marketing strategy, and interim marketing solutions, the company said on Monday.

Luminations is a privately held leader in marketing innovation and strategy serving clients in traditional consumer packaged goods and health care fields as well as significant experience in financial services, technology, and online marketing and retailing. The company is also known for its pioneering use of part-time talent to meet critical client need for experienced, interim marketing leaders while enabling talented individuals across the globe to work part-time, flexibly through Luminations’ FleXforce marketing workforce solution.

“This acquisition is outstanding for MPG, Luminations, and our clients,” stated MPG Founder and Managing Partner Marc Greenberger, “it enables us to expand our front-end innovation and positioning capabilities and enhances our ability to help clients fill a broad base of interim talent needs across marketing and sales. At MPG, we pride ourselves on providing truly end-to-end services from ideation through to execution, and the addition of Luminations ensures we have the talent and resources to meet need in both these areas.”

Managing Partner, George Cleary, added that “over the years, MPG and Luminations have partnered to meet the broader needs of a number of clients—from emerging brands and mid-size companies to Fortune 500 CPG companies. The combination of MPG and Luminations enables both to capitalize on synergies and expertise to enable us to do what we both do best, serve the needs of clients.”

Lisa Kent, founder and president of Luminations will continue to manage the Luminations business. “I can’t wait to add our disruptive innovation and FleXforce expertise to the proven capabilities of MPG,” says Kent. “I am so proud of our team of talented marketers, market researchers, and strategists and am looking forward to working with another wonderful team. I see this as a win for Luminations and MPG but, importantly, as a win for our clients as we work to provide a seamless suite of services that grow our clients’ brands, businesses and profitability.”