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Market Performance Group taps Jason Reiser for new role

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PRINCETON JUNCTION, N.J. ‒ Market Performance Group (MPG) has named Jason Reiser, former chief merchandising officer of Dollar General, and former executive at The Vitamin Shoppe, Family Dollar, and Sam’s Club to MPG’s newly created position of president, sales strategy and services beginning March 8, 2021.

MPG is a uniquely positioned services organization comprised of highly experienced line professionals from across manufacturing and retail. MPG was established in 2002 as a CPG/retail consultancy firm and has evolved over time, adding capabilities to better serve its clients’ go-to-market needs.  According to founder and managing partner Marc Greenberger, MPG prides itself on its reputation as a trusted partner who leverages deep expertise from real world experiences with an understanding of, and access to, all levels of retail to ensure effective strategy and in-market realization that delivers both top-line revenue and bottom-line profit for MPG clients.

Jason Reiser

Jason Reiser


“Our unrelenting drive to deliver significant, incremental value to our clients is in the DNA of every MPG team member,” noted MPG managing partner George Cleary, “and there’s no one in the industry that embodies this more than Jason. In this newly created role, Jason will work closely with his leadership team ‒ highly experienced line professionals now leading MPG retail teams across mass, food, drug, e-commerce/omni-channel, beauty, Canada, and alternative channels ‒ to accelerate profitable growth for clients.”

“With this newly created position,” added Cleary, “MPG is simply ensuring that, as we continue to grow, our focus on client intimacy and commitment to being a trusted advisor and indispensable partner to each and every client remains at the core of who we are. Over his 30 plus years in the industry, Jason has earned a reputation as an innovative merchant with a deep understanding of the customer and retail/marketplace realities, as well as a highly collaborative approach, both internally and externally. We are lucky to have him.”

Reiser comes to MPG with a wealth of dynamic experiences spanning retail management, government relations, compliance, merchandising, global sourcing and digital tools across multiple channels including mass, club, and specialty. He most recently served as the EVP, chief merchandising officer for Dollar General with responsibility for merchandising, marketing, digital tools, sourcing, and in-store experience.

Prior to that, Reiser served as EVP and COO at the Vitamin Shoppe, where he was responsible for merchandising, operations, and supply chain.  He served as chief merchandising officer at Family Dollar from 2013 to 2016. He also spent more than 15 years with Walmart/Sam’s Club, beginning in government relations/regulatory affairs and culminating is his position as VP merchandising, health, and family care for Sam’s Club. Reiser is a licensed pharmacist with a B.S. in Pharmacy from Northeastern University.

“I am excited to join such a dynamic, highly regarded team,” said Reiser. “Retailers are always looking to partner with suppliers that can provide end to end solutions, and I’ll be able to bring a wide variety of experiences on the retail side of the table while also leaning into a high degree of personal touch ‒ it’s something MPG and I have always considered invaluable to successful collaboration and outcomes.”




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