CHICAGO — Market Track LLC and Competitive Promotion Report LLC (CPR) are joining forces to offer retailers and suppliers a more comprehensive view of promotional activity in the health, beauty and wellness sector of the consumer packaged goods industry.

The strategic partnership connects data from Market Track, which monitors trade and promotional advertising, pricing and e-commerce activity, with insights from CPR, which tracks pricing and promotions.

By combining Market Track’s qualitative promotional data with CPR’s integrated trade spending and financial analytics, the companies say, their partnership promises to provide HBW manufacturers and retailers with a view of promotional behavior for both national and private label brands, offering clients insights that can help them improve their bottom line and return on investment.

Commenting on the CPR partnership, Dennis Moore, president of Market Track, said, “The health, wellness and beauty sector is such a sizeable portion of the consumer packaged goods industry and by combining CPR’s integrated suite of solutions with Market Track’s analytics data, clients will have otherwise unavailable access to valuable competitive insights.”

Glenwood Davis, president and chief executive officer of CPR, added, “Our new partnership with Market Track is extremely important because it will allow CPR to integrate the Feature Vision promotional ad activity with our retail margin, brand profitability and optimization financial metrics in order to deliver actionable analysis and insights that drive ROI for our clients.”