CITY OF INDUSTRY, Calif — Markwins Beauty Brands has appointed Stefano Curti to the post of global president of Markwins Beauty Brands. The company said that Bill George, president and chief operating officer of Markwins North America, will shift from the day-to-day management of Markwins’ brands. He will work with the new global president through April, when he will leave his current post and assume a role as part of the company’s advisory board.

Curti brings 27 years of beauty and personal care industry experience to his new role. He spent 22 years with Johnson & Johnson, where served as global president of the Beauty and Baby divisions (Johnson’s Baby, Neutrogena, Aveeno, Clean & Clear, Lubriderm, among others), as president of J&J Consumer USA, and as general manager of Neutrogena. He also held such posts as managing director for J&J in Europe, and marketing director for the company in Europe, Africa and the Middle East.

“Stefano’s appointment and this transition are exciting milestones in a succession plan that we have been pursuing for some time,” said Markwins founder and chief executive officer Eric Chen. “This appointment is a clear affirmation of Markwins’ commitment to the future. We believe Stefano’s people-focused leadership style, beauty industry expertise, and brand understanding will build on the success Bill George has helped Markwins to achieve. Markwins, after another strong year of growth and successful initiatives, is poised for dynamic expansion both domestically and globally, and we are confident in Stefano’s experience and vison to lead this charge.”

George, who rose through the ranks at Markwins over the past 17 years, is credited by the company for driving Markwins’ growth in the beauty industry. He played a major role in the company’s prior brand acquisitions including Physicians Formula, Bonne Bell/Lip Smacker and wet n wild/Black Radiance.

“Bill’s leadership has paved an excellent path for us to follow and grow,” Curti said. “I look forward to working with Bill to ensure the company is positioned for continued success through a robust transition plan. We will continue to build upon, add and strengthen a great North American momentum, and at the same time look to accelerate the meteoric growth of our world-class brands around the globe.”