NEWARK, N.J. — Mars has unveiled a variety of new limited-edition offerings from M&M’S, DOVE and Ethel M Chocolates, as well as personalized options on MMS.com, to help consumers choose gifts for Valentine’s Day.

“While Valentine’s Day has historically been tied to couples, shopper data reveals an evolution in consumers’ patterns around Valentine’s Day,” said Tim LeBel, president of sales at Mars Wrigley. “Omni channel data shows consumers are gifting candy to friends, family and loved ones to inspire moments of everyday happiness.”

From family and friends, to teachers and significant others, Mars is offering a range of personalized product offerings, new flavors innovations and quick and easy shopping, the company said.

M&M’S has released its annual Valentine’s Day Gift Guide exclusively on MMS.com, where consumers can shop for and personalize seasonal M&M’S offerings. From the Personalizable M&M’S Teddy Bear and Heart Shaped Candy Gift Boxes to M&M’S Candy Dispensers with Customized Packaging and Personalizable Favor Packs, the gift guide has something for everyone at every price point. Shoppers can customize gifts by choosing from over 20 M&M’S lentil colors and include messages, various images or  a custom photo on the chocolate candies.

Mars is offering two new limited-edition chocolate candy offerings. M&M’S White Chocolate Strawberry Shake features delicious strawberry shake flavored white chocolate covered in colorful red, green and pink crunchy candy shells. DOVE Promises Dark Chocolate Ganache candies are festively wrapped and offer a rich dark chocolate flavor with a smooth soft center. M&M’S White Chocolate Strawberry Shake can be purchased on MMS.com, and both M&M’S White Chocolate Strawberry Shake and DOVE Promises Dark Chocolate Ganache are available at retailers nationwide throughout the season.

Ethel M premium chocolates are handcrafted with a variety of flavors and textures. Mars’ handcrafted premium chocolates and truffles are available on EthelM.com and ship out quickly. The Ethel M Chocolates 5-piece Love Collection features heart-shaped chocolates including Milk Chocolate, Lemon Satin Crème, Dark Chocolate, Milk Chocolate Peanut Butter and White Chocolate. The 28-piece Large Heart Gift Box is a popular seasonal assortment, and there is also the Design-Your-Own Box, which allows shoppers to select their favorite chocolate varieties so they can create their own assortment.