NEW YORK — Maybelline New York has launched its latest innovation in lip color, the Super Stay Vinyl Ink Liquid Lipcolor.

Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor

“The Maybelline Super Stay Vinyl Ink Liquid Lipcolor provides that instant shine to my day, ” says Olga Schakler, assistant vice president of U.S. marketing for Maybelline New York Lip & Nail. “With no-budge vinyl color that lasts up to 16 hours, the collection is packed with a variety of shades, from wearable nudes to vibrant bold tones. Vinyl Ink was developed with comfort and longwear benefits in mind, crafted with breakthrough technology that includes special flexible Bio-Mimic Pigments, helping the formula to move with your lips, not against them. The Color Lock Complex makes this formula budge-resistant.”

The longwear lipstick’s Color Lock Complex formula, comprised of high impact ink pigments and liquid shine-boosters, provides an instant shine finish for long-lasting, extreme wear, the company says.

Super Stay Vinyl Ink Liquid Lipcolor is available in 10 shades: Lippy, Peachy, Coy, Red-Hot, Unrivaled, Cheeky, Witty, Capricious, Wicked and Royal, and sells for a suggested $11.99.

In addition, the Super Stay Vinyl Ink is now being offered in five exclusive rose tones, available only at Target. The company said the Maybelline New York Super Stay Vinyl Ink Rogue Rose collection comes in five shades — Moody, Hot, Restless, Eccentric and Dainty — inspired by New York City, ranging from moody rose tones to Central Park blooms.  Available online and in-store at Target in May 2022, they sell for a suggested $11.99.