GRAND RAPIDS, Mich. — Meijer has introduced a new online custom cake ordering system that promises to save bakery customers an extra trip to the store.

Meijer customers can now place custom cake orders online and pick them up from the Meijer Bakery during their next shopping trip.

“With school just getting started and so many birthdays taking place in September, parents need all the help they can get, which is why we’re pleased to offer this online solution,” Meijer cakes buyer Rochelle Bird said. “The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days’ notice and then pick it up during their pre-party shopping trip.”

Being able to browse cake designs and place a custom cake order online eliminates the need for an extra trip into the store during the busy lead-up to a birthday celebration, the retailer said, adding that the online cake ordering system isn’t just for birthdays. The retailer offers cake designs for every occasion from sporting events to baby showers and graduations, as well as a variety of formats including tiered cakes, cupcake pull-apart cakes and variety platters.

The new tool, available at meijer.com/CustomCakes, lets customers to browse hundreds of designs by occasion or theme, and then customize their cake by choosing its size, flavors, colors and message. Cakes ordered through the new service are available to be picked up in two to four days at the Meijer store bakery they chose.