The move is part of the retailer's initiative to give customers multiple ways to conveniently and safely shop its stores.

GRAND RAPIDS, Mich. — Meijer announced that holiday shoppers will be able to use the services of its Meijer Pickup program at no charge on orders over $50.

The move is part of the retailer’s initiative to provide holiday shoppers with multiple ways to conveniently and safely shop its stores, Meijer said in an October 15 press release.

The new program does not require membership, offers the same as in-store pricing and access to weekly sales items, the company said.

Visitors to the retailer’s Meijer.com e-commerce platform have access to more than 100,000 items, including groceries, general merchandise, toys, electronics, beauty care items and housewares. Customers ordering via Meijer Pickup can keep track of their total basket, use mPerks rewards and coupons, note any preferences and select from available times for pickup. Upon arrival, the shopper parks in an assigned area and alerts the staff of their presence by sending a text message.

“This is the latest of our efforts to adapt our digital services to help customers manage their lives during the pandemic and further enhance the experience of shopping at Meijer,” said Derek Steele, vice president of customer strategy at Meijer. “We believe the personalized service, coupled with the freshness and wide selection our stores offer, provides the digital solution so many of our customers are looking for during these challenging times.”

Steele said the company is in the process of enhancing its capacity for expected increase in orders during the holidays by hiring up to 15 additional workers at each of its stores.