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Meijer remains in expansion mode

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GRAND RAPIDS, Mich. — Meijer Inc. is continuing its steady expansion drive, opening its newest supercenter last month in Hudsonville, Mich. It is slated to open a new, smaller-format store under a different banner in Grand Rapids late this month.

The Hudsonville supercenter measures 155,000 square feet and combines traditional design elements with innovative features. It is Meijer’s 117th location in Michigan, following the June opening of a supercenter in Warren, Mich.

New features include Meijer’s Shop & Scan self-checkout technology, which is being piloted in the store. Local customers can also take advantage of Meijer’s home delivery service, which debuted in September 2016.

The grocery side of the store boasts more than 600 varieties of fresh produce, including 150 certified organic products, full-service meat and seafood departments, and an array of grab-and-go convenience items, including hand-tossed pizza and fresh sushi made daily.

The pharmacy features drive-through pickup and Meijer’s unique free prescription program, which provides selected prescriptions for free, including leading oral generic antibiotics, as well as prenatal vitamins and medications for those with diabetes and elevated cholesterol.

In the general merchandise section, Meijer has implemented a specialty store approach with shops-within-a-store. The pet department, for instance, offers 200 pet toys and 500 varieties of treats for dogs and cats as well as premium pet food.

Meanwhile, Meijer is planning a very different type of store for downtown Grand Rapids. At about 40,000 square feet, Meijer’s smallest urban store is set to open late this month under The Bridge Street Market banner.

The store promises to offer a unique shopping experience based on a full assortment of fresh food, local artisan groceries and a selection of small local shops, including the Mayan Buzz Cafe, as well as a Sprinkles Donut Shop.

Meijer plans to open six small-format stores in urban markets by 2021. One, opening in 2019, will be located east of downtown Detroit. The first two stores will be situated in mixed-use ­developments.

None of the smaller stores will carry the Meijer name, but instead will bear banners related to their neighborhoods.

“It’s a proof of concept, so we’ll get a few open and see how they do,” said Mike Kinstle, Meijer’s vice president of real estate, during a panel discussion of urban development hosted by the International Council of Shopping Centers. “That will determine how aggressively we want to open future ones after that.”


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