Responsibility for all merchandising for Supervalu’s Farm Fresh, Shoppers and Shop ’n Save East divisions has been shifted to the merchandising department at Shoppers, based in Bowie, Md. As a result, 21 merchandising and operations jobs at Hampton Roads, Va.-based Farm Fresh have been axed. The remaining 23 operations positions remain in Hampton Roads.
In addition, Micky Nye, who was president of Farm Fresh, has been reassigned to the role of regional vice president of operations over Farm Fresh, Shoppers and Shop ’n Save. She reports to Shoppers president Bob Gleeson.
In view of the expanded responsibilities taken on by the merchants at Shoppers, a number of additional merchandising positions will be created at the chain. Shoppers has 52 stores in the Baltimore-Washington, D.C., area, while Farm Fresh fields 40 locations, mostly in the Virginia Beach area of Virginia. The Shop ’n Save East division is composed of 22 stores acquired from Food Lion, a unit of Ahold Delhaize.
According to a Supervalu spokesman, the change will enable the company to create one team focused on ad planning across all three banners.
In its most recent fiscal quarter, which ended in early December 2016, Supervalu’s retail grocery segment recorded a 3.4% decrease in sales to $1.06 billion, driven by a 5.7% drop in identical-store sales.