LOS ANGELES — Milani Cosmetics has named Evelyn Wang as chief marketing officer.

Evelyn Wang

Most recently Wang served as senior vice president of marketing at wet n wild, where she was credited with enhancing the brand’s relevance to Gen Z and Millennial beauty consumers, which resulted in the brand’s ranking among the top-10 most-Googled beauty brands of 2017. In her role, Wang oversaw all aspects of the brand’s marketing initiatives, including branding, global product development, communications, creative and market research.

Wang also played an integral role in increasing wet n wild’s distribution channels both domestically and globally, including the brand’s expansion into ULTA and Boots in 2018, significantly increasing retail sales and dollar sales during her tenure. She has also held senior leadership positions at L’Oréal Paris, Johnson & Johnson and Estée Lauder Cos.

“Evelyn’s talent in shaping highly relevant brands for today’s modern Millennial consumer and expertise in winning in the digital and mass cosmetic landscape is a huge asset,” says Grace Ray, chief executive officer of Milani. “I am delighted to have Evelyn join the Milani team. With her proven track record of success and talented marketing leadership, Evelyn brings extraordinary experience to the position that will further drive Milani’s growth.”

She was awarded the Women’s Wear Daily/Beauty Inc.’s prestigious Brand Builder of the Year award in 2016.

“It’s a thrill to take on the new challenge of CMO at Milani. This is a brand that already has a high degree of organic traction from consumers discovering its high product quality. There is a tremendous opportunity to amplify that process of consumer discovery and take Milani’s growth to the next level. I believe Milani has great potential to resonate with a diverse swath of consumers as their next must-have cosmetics brand,” says Wang. “It’s exciting to work with Grace Ray, who has such clear leadership and vision for the brand as well as the incredible team that is already in place at Milani. I have every confidence that we will take the brand to new heights of success and recognition.”