HACKETTSTOWN, N.J. — Mars Inc.’s M&M’S brand is expanding its candy lineup this fall with the launch of M&M’S White Chocolate Peanut.

“We’ve witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M’S White Chocolate last year to excite and delight not only our M&M’S fans, but all chocolate lovers,” said Allison Miazga-Bedrick, brand director of M&M’S. “We were amazed to see the positive response, and we’re thrilled to now add white chocolate to a fan favorite variety, peanut.”

M&M’S White Chocolate Peanut will feature peanuts surrounded by white chocolate and wrapped in the brand’s signature colorful shell. The product will be available in three sizes: singles, selling for a suggested 99 cents; share size, selling for a suggested $1.69; and sharing size SUP, selling for a suggested $3.39.