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Mondelēz launches Good Thins savory snack brand

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EAST HANOVER, N.J. — Mondelēz International is launching Good Thins as its first new snack brand in over a decade. The company said the product was developed in response to consumer demand for wholesome savory snack options.

Mondelez International Introduces New Savory Snack Brand, GOOD THiNS (PRNewsFoto/Mondelez International)

Good Thins are made from such ingredients as wheat, potato and rice, combined with such flavors as garlic, spinach and sweet potato. The thins are baked until crispy without using any artificial flavors or colors, partially hydrogenated oils, or high-fructose corn syrup.

“At Mondelēz International, what’s important to consumers is important to us,” said Good Thins marketing director Danielle Brown. “We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests. Best of all, it’s a snack that you can feel good about.”

Good Thins will be available in three potato versions (Original, Spinach & Garlic and Sweet Potato flavors), one chickpea version (Garlic & Herb), and four rice versions (Veggie Blend, Simply Salt, Poppy & Sesame Seed and Sea Salt & Pepper).

Good Thins sells for a suggested retail price of $3.69 per box.


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