“We are always exploring ways to diversify the Oreo product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka Oreo Chocolate Candy Bars,” said Samantha Greenwood, senior category director of chocolate in North America. “Milka Oreo Chocolate Candy Bars are a natural progression for Oreo, especially with Mondelez International’s global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands — both of which are known for their delicious taste — has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category.”
The line comes in an assortment of formats, all of which feature bits of Oreo cookies and vanilla creme filling alongside Milka’s chocolate candy.
- The Milka Oreo Big Crunch Chocolate Candy Bar features a layer of crunchy Oreo cookies between two layers of vanilla creme filling, coated in European Milka chocolate candy. It will be available in one 10.5-ounce sharing size tablet selling for a suggested $4.99.
- The Milka Oreo Chocolate Candy Bar features bits of Oreo cookie mixed in vanilla creme filling coated in European Milka chocolate candy. It will be available in three sizes: 1.44-ounce selling for a suggested 98 cents; 2.88-ounce selling for a suggested $1.69; and 3.52-ounce selling for a suggested $1.79.
- The Milka Oreo Choco-Mix Snack Mix Bag features Oreo mini chocolate sandwich cookies, Golden Oreo mini sandwich cookies, Milka Chocolate Candy Buttons and candy coated chocolate pieces mixed together. It is available in a 6.1-ounce bag selling for a suggested $3.69.
The Milka Oreo Big Crunch Chocolate Candy Bar has rolled out in limited distribution at such retailers as Walmart, Kroger, ShopRite and Albertsons. The entire line will roll out nationwide in January 2017.