The online retailer ventured into the brick-and-mortar arena in November with the opening of a bookstore in its home city of Seattle. An expansion of bookstores, which the company has not confirmed, would be a reversal by Amazon, which has been cited for driving physical booksellers out of business.
“You’ve got Amazon opening brick-and-mortar bookstores, and their goal is to open, as I understand, 300 to 400 bookstores,” Sandeep Mathrani, chief executive officer of General Growth Properties Inc. said earlier this month in response to an analyst’s question.
Mathrani compared Amazon’s plans to similar moves by eyewear company Warby Parker or men’s clothing retailer Bonobos, both of which opened physical stores after finding success online.
An Amazon spokeswoman said the company does not comment on “rumors and speculation.”