CAMARILLO, Calif. — MOVE Water, the latest functional water to enter the bottled water marketplace, will partner with Calibash in January 2022, with the return of the “Hottest Latin Music Festival.”
Absent for the last two years due to the COVID-19 pandemic, the show will be celebrating its 15th anniversary over three days with some of the biggest names in Latin music, including Ozuna (January 14th), Daddy Yankee (January 15th) and Balvin (January 16th).
MOVE will be giving away tickets to the festival, as well as a Supreme Kayak, an Apple watch and a pair of Travis Scott Air Jordan’s.
Its lead product, Spring Alkaline Oxygenated Water, flows from a spring in the Palomar Mountains that is 4,000 feet in elevation, far above the “fertilization line” caused by commercial agriculture, keeping it naturally pure and delicious.
In addition, MOVE offers four all-natural, fruit-infused flavors: Coconut Bliss, Cucumber-Lime Cool, Lemon Lime Twist and Mint Harmony.
Anchored by its tagline, “MOVE Toward Balance,” the industry newcomer said it intends to improve the quality of the world’s hydration options. “By offering ultra-pure, delicious water choices that are affordable, we make it more likely that people will stay hydrated and healthy, especially when they are being active,” said Moe Mohamed, director of sales at MOVE.