WSL Future of Health Event

Mucinex introduces Mucinex InstaSoothe

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PARSIPPANY, N.J. — Reckitt’s Mucinex brand on Monday launched Mucinex InstaSoothe, a line of lozenges and a spray designed to numb, soothe and relieve sore throat pain.

The new products are:

  • Mucinex InstaSoothe Sore Throat + Soothing Comfort Lozenges: Clinically proven to numb pain fast, Mucinex InstaSoothe Sore Throat + Soothing Comfort Lozenges are made with  honey and are formulated with 2.4mg of hexylresorcinol to soothe the throat and relieve pain for up to two hours. Available in Honey & Echinacea flavor.
  • Mucinex InstaSoothe Sore Throat + Cough Relief Lozenges: Clinically proven to numb pain fast, Mucinex InstaSoothe Sore Throat + Cough Relief Lozenges are made with active ingredients hexylresorcinol and dextromethorphan HBr to quiet cough, provide cooling comfort and relieve sore throat pain for up to two hours. Available in Alpine Herbs & Fresh Mint flavor.
  • Mucinex InstaSoothe Sore Throat + Pain Relief Spray: With two powerful pain relievers, benzocaine and menthol, the Mucinex InstaSoothe Sore Throat + Pain Relief Spray temporarily relieves pain to soothe the throat. Available in Cherry flavor.

“What separates Mucinex InstaSoothe lozenges from others is that they’re clinically proven to numb sore throat pain fast,” said Dr. Omid Mehdizadeh, a otolaryngology and head and neck  surgeon based out of Santa Monica, Calif. “Both lozenge varieties contain hexylresorcinol, a local anesthetic for topical use on the mucous membranes of the throat and mouth. As a lozenge dissolves in the mouth, it starts to deliver a local ‘numbing’ anesthetic effect directly to the throat within seconds, lasting up to two hours. For those needing relief from a sore throat and cough, the Mucinex InstaSoothe Sore Throat + Cough Relief Lozenges also contain the active ingredient dextromethorphan HBr to provide cough suppression.”

To better understand the impact sore throat pain has on people’s lives, Mucinex surveyed 2,005 U.S. adults in partnership with One Poll about their experiences coping with it. The results showed that sore throat pain is one of the top three most debilitating symptoms alongside fever and migraine. Despite this, 55% of people are most likely to “power through” a sore throat — meaning they would continue working, going to school, running errands, completing housework, while dealing with difficult sore throat pain.

“For years, Mucinex has been trusted by both consumers and doctors for providing some of the most efficacious products on the market to relieve cough, cold and flu symptoms, and we believe that suffering from a sore throat should be no exception,” said Mark Pearson, vice president of marketing at Reckitt. “We recognize that sore throat pain can flip your life upside down with constant pain and irritation, which is why we’re thrilled to introduce a product that not only delivers fast, numbing, medicated relief, but also allows our consumers to take their mind off the pain and get back to focusing on the important things in their busy lives.”

Mucinex InstaSoothe lozenges and spray are available for purchase at Walmart, Target, CVS, Amazon and local pharmacy retailers.


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