DEERFIELD, Ill. — Walgreens Boots Alliance has updated its loyalty program, rechristened as myWalgreens, to offer customers extensive new benefits, including the fastest same-day retail pickup currently available.

Customers can now shop online and on a fully redesigned mobile app for health and wellness items, then pick them up in the store, curbside or at the drive-thru in as little as 30 minutes, the company announced earlier this month.

The new program replaces the retail pharmacy chain’s Balance Rewards program. As part of the overhaul, the app now features a range of health and wellness services for customers and patients, including a 24/7 pharmacy chat; access to find and book medical care and vaccination appointments; personalized health and wellness advice; real-time flu alerts and more, Walgreens said.

The previous version of the app is already very popular, the company said, and has been downloaded more than 65 million times.

“As America’s community pharmacy, Walgreens is delivering an unparalleled experience to help customers and patients manage their health and well-being during the most severe health crisis of our lifetimes,” said Walgreens president John Standley. “As always, our more than 25,000 community pharmacists remain at the core of our offering. Our pharmacists and patient care teams do far more than just filling prescriptions — they provide trusted advice, personalized support and a vast range of services.”

The debut of myWalgreens marks another milestone in the company’s digital transformation. Walgreens delivers customers more and more benefits and a highly personalized experience by working with the very best technology and customer-insight partners, including Microsoft, Adobe and Epsilon.

Online or on the app, myWalgreens members can conveniently shop for more than 27,000 items, including over-the-counter medicines and everyday health and wellness essentials.