“Consumers are increasingly looking for convenient and great-tasting nutrition bars, and this brand was designed by its founders right in line with that trend,” Paul Sturman, president and chief executive officer of Nature’s Bounty, said in a prepared statement.
Sturman said that The Best Bar Ever bars — Chocolate Peanut Butter, Peanut Butter Crunch and Cookie Dough, offered in two sizes — are made with real ingredients and contain a balanced blend of quality fats, carbohydrate and proteins. The bars will complement the company’s existing sports and nutrition brands, he said, including Pure Protein, MET-Rx and Body Fortress. The nutrition bars are sold in the health and fitness channel as well as through a growing number of national grocery and drug store chains.
“We’re excited to bring The Best Bar Ever to a company with such a legacy in the health and wellness space, and look forward to a strong partnership, said Mike Clay, founder of The Best Bar Ever.
Nature’s Bounty is a manufacturer, marketer, distributor and retailer of products promising specific benefits aligned with consumer wellness needs. Its Sundown Naturals line of vitamins and dietary supplements are 100% free of genetically modified organisms, dairy, gluten and artificial flavors, the company said. In the eye health category, it offers Vision Guard iSHIELD, designed to improve the eye health of digital devices users. The product contains Lutemax (a marigold extract), lutein, zeaxanthin, beta-carotene and zinc. The Nature’s Bounty Organic Doctor line of skin care and hair care products features organic ingredients and boasts beautiful packaging and an accessible price point. More recently, the company entered the growing aromatherapy market with the Nature’s Origin line of 100% pure essential oils.