RONKONKOMA, N.Y. — Amy von Walter has joined the Nature’s Bounty Co. as chief communications officer.

Amy von Walter

In this role, von Walter will oversee internal and external communications, government affairs and corporate social responsibility. The company said she also will be responsible for building the company’s communication strategy, ensuring it is well positioned in the marketplace during this important time in the company’s transformation. She reports to company president and chief executive officer Paul Sturman.

“Amy is a seasoned communications leader with a proven track record,” Sturman said. “I am confident that her experience, coupled with her energy and collaborative approach, will help us achieve our ambitious goals for growth further build on the culture here at The Nature’s Bounty Co.”

Von Walter comes to Nature’s Bounty team from Toys ‘R’ Us Inc., where she was the executive vice president of global communications and customer care. In that position she led corporate and internal communications, brand public relations, social media, special events and the customer service division. She also served as president of the Toys ‘R’ Us Children’s Fund. she held communication leadership positions at Best Buy, Target Corp., Medtronic and the Department of Homeland Security.

“As a long-time customer of The Nature’s Bounty Co., I am grateful for the opportunity to join the team and to be part of a brand that is passionate about supporting individuals on their paths to health and wellness,” von Walter said.