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Nature’s Truth adds three new gummies for adults

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RONKONKOMA, N.Y. — Nature’s Truth has added three new adult gummies to its thriving line of gummy vitamins and supplements.

The health and wellness brand says its great-tasting new Zinc, B-12 Energy, and Probiotic Digestive Aid gummies all hit shelves this spring.

Nature's Truth“We are committed to expanding our gummy presence in key top growth segments to give consumers the full breadth of what they’re looking for,” said Kimberly Vigliante, senior vice president of sales and marketing at Nature’s Truth. “Our gummies are adding new users to the category because people love the taste and trust our quality, making them a must-add incremental sales opportunity for retailers.”

The introduction of Nature’s Truth gummies for adults last year was an immediate success in the marketplace, with sales growth of 402% in the 13 weeks ended June 19, the company said, citing Nielsen data.

Nature’s Truth  Zinc Gummies offer the health and wellness support of Zinc at an extra-strength 50 mg dose. B-12 Energy Gummies supply B-12 and other B-Vitamins, plus L-Carnitine and Ashwagandha. Ashwagandha is the fastest growing herb in the marketplace right now, with sales up 312% over the last 13 weeks.

The third new product, Probiotic Digestive Support Gummies, deliver 1 billion effective cells in a single gummy, and include Ginger and Aloe Vera for added support.

Nature’s Truth said it will continue to innovate new gummy vitamins that feature sought-after nutrients and great taste and bring them to market quickly to meet mounting retailer and consumer demand. All three of the new Nature’s Truth gummies for adults come in delicious natural fruit flavors and are pectin-based and vegan friendly, as well as non-GMO and free of gluten, dairy, and artificial flavors and sweeteners, according to the company.


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