“We continue to see expansion in the aromatherapy category as more consumers are introducing essential oils into their lives as a holistic approach to wellness. Tea Tree Oil, like many essential oils, has a long history in wellness practices and, while the aroma itself is both cleansing and purifying, Tea Tree Oil is also well known for its many uses in skin care. With the launch of our new Tea Tree Roll-On, we are meeting consumers’ needs head on with one of the most popular essential oils,” states Nature’s Truth senior vice president of sales and marketing Kimberly Vigliante.
Nature’s Truth said it offers consumers multiple ways to enhance their wellness routine with over 50 aromatherapy products, such as roll-ons, diffusers, single and blended oils, and mists. The essential oils are 100% pure and natural, non-GMO, free of gluten and parabens, and extracted from such natural sources as leaves, flowers, herbs, wood and fruit.
The company said it “guarantees the quality, purity and potency of every product, ensuring consumers’ peace of mind while driving incremental sales opportunities for retailers.”