“Nature’s Truth was built on a foundation of quality, innovation and technology,” said Kimberly Vigliante, the company’s senior vice president of sales and marketing. “At Nature’s Truth, we are dedicated to providing our consumers with the highest quality products and ensuring truth in labeling is at our very core. By partnering with TRU-ID to DNA test our plant-based products, we are ensuring the purity and authenticity of these supplements. With DNA testing, there is no second guessing.”
TRU-ID is an independent DNA certification program founded on research from the University of Guelph in Ontario, Canada. Established in 2013, TRU-ID is billed as the world’s first certification program that uses cutting edge DNA biotechnology to verify the correct identity of the plant species declared on the label.
Nature’s Truth said it is building for a strong future in the health and wellness category by focusing on continuous improvement and investing in quality and technology. The company sees its mission as providing consumers with the highest quality wellness products at the best value. By incorporating TRU-ID DNA verification testing, Nature’s Truth said it is certifying the purity and authenticity of its herbal supplements while reinforcing its leadership position in the marketplace.