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Nestle to acquire Bountiful Co.’s core vitamin brands

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VEVEY, Switzerland — Nestlé agreed on Friday to acquire The Bountiful Company’s core vitamin brands for $5.75 billion.

The deal includes the Nature’s Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride brands, as well as the Bountiful Co.’s U.S. private label business. Those brands will be integrated into Nestlé Health Science, creating a global leader in vitamins, minerals and nutritional supplements.

Nestlé Heath Science’s current vitamins, minerals and supplements brands include Garden of Life, Vital Proteins, Pure Encapsulations, Wobenzym, Douglas Laboratories, Persona Nutrition, Genestra, Orthica, Minami, AOV and Klean Athlete.

“Vitamins and supplements are a key part of our business and have contributed to strong growth acceleration,” said Nestlé Health Science CEO Greg Behar. “This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the U.S., while offering significant opportunities for geographic growth.”

The Bountiful Company’s sports and active nutrition brands Pure Protein, Body Fortress and MET-Rx, as well as Dr.Organic and the Canadian over-the-counter business, which do not complement the Nestlé Health Science portfolio, are not included in the deal. The transaction is expected to close in the second half of 2021, following the completion of customary closing conditions, including regulatory clearance.

“Today’s announcement from Nestlé Health Science recognizes the transformation of The Bountiful Company over the past 3 plus years, as well as the collective value and capability of the organization,” said Paul Sturman, president and CEO of the Bountiful Company. “I am incredibly grateful to the more than 4,500 colleagues around the globe who have worked tirelessly to get us to this point. As a leader in global nutrition, we take seriously our responsibility and role in consumers’ health and wellness. We’re incredibly proud of the trusted brands we’ve built and are confident that they will be strong assets for Nestlé.”

 


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