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New Duracell batteries power moments that matter most

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BETHEL, Conn. — Duracell is launching its new batteries with Power Boost Ingredients, aimed at helping consumers get more out of what matters to them, such as spending time outdoors this summer and making memories with friends and family, the brand said.

Bear Grylls

The launch of the new batteries coincides with the brand’s summer-long partnership with extreme adventurer Bear Grylls and Make-A-Wish, in a shared mission to grant outdoor experiences to children with critical illnesses.

All Duracell Coppertop AA/AAA batteries now feature Duracell’s new Power Boost Ingredients. Duracell Optimum, the brand’s best performing alkaline batteries, are now formulated with 4x, the patented Power Boost Ingredients, to aid in capturing any outdoor adventure this summer. New Duracell batteries with Power Boost Ingredients  deliver more power in some devices, or more life in others.

“Any outdoor adventurer, whether novice or experienced, relies on their devices to make the most out of their hike, trek, campout, and more. Duracell’s new batteries with Power Boost Ingredients are engineered to help you get more, maximizing the performance of a wide range of devices,” said Ramon Velutini, chief marketing officer and Latin America president for Duracell. “We are excited to work alongside two incredible partners, Bear Grylls and Make-A-Wish to show people how they can get more out of their outdoor moments all summer long.”

Duracell’s new batteries with Power Boost Ingredients were recently pressure-tested by extreme adventurer Bear Grylls, alongside Cameron, who wished to go on an adventure with Bear. Together with Duracell and Make-A-Wish, Bear took Cameron on an epic, day-long trek navigating forests and caves using devices equipped with Duracell’s new Power Boost Ingredients.

“I’ve been lucky to adventure alongside some of the biggest stars in some of the most intense terrains out there, but my time with Cameron has been one of the most meaningful adventures I’ve ever been on. Powering up my gear with new Duracell with Power Boost Ingredients is a game-changer for all my outdoor quests,” says Bear Grylls. “I’m honored to partner with Duracell and Make-A-Wish to help grant wishes that enable incredibly important outdoor experiences for kids that have been through so much. My adventure with Cameron is one that I’ll never forget.”


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