New roles for five executives recast Hy-Vee’s leadership

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WEST DES MOINES, Iowa — Hy-Vee Inc. chief executive officer Jeremy Gosch was named vice chairman of Hy-Vee’s board of directors, in one of five leadership changes announced by Hy-Vee executive chairman of the board and executive director Randy Edeker at the company’s annual stockholder’s meeting.

Other leadership changes announced at the meeting:

Longtime Hy-Vee executive Donna Tweeten was named president of Hy-Vee with responsibility for Hy-Vee’s private brands, merchandising, marketing and digital initiatives. She will also oversee the operations of Hy-Vee’s new retail media network Red Media. Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee.

Hy-Vee executive Aaron ­Wiese was named president of Hy-Vee, and will now be responsible for the operations of all Hy-Vee’s health care and retail pharmacy locations, as well as Hy-Vee’s newest subsidiary, Hy-Vee Healthcare LLC. Wiese will also oversee new technology initiatives for the company and continue his leadership of overseeing several Hy-Vee subsidiaries, along with Hy-Vee’s supply chain and distribution operations across the company’s region.

Longtime Hy-Vee executive Kevin Sherlock will serve as chief operating officer, spearheading Hy-Vee’s retail grocery operations.

Georgia Van Gundy was promoted to chief of staff, in addition to executive vice president and chief customer officer. Van Gundy will also serve as the chief administrative officer for the company, which includes oversight of human resources, government relations, community relations, communications, customer care, DEI initiatives, risk management, training and education, and food safety.

All the executives have years of leadership experience with the Midwestern retailer.

Gosch started his Hy-Vee career in 1996 as a part-time clerk and was named a store director in 2002. He was promoted through various executive leadership roles in merchandising, marketing, strategy and operations before being named president and chief operating officer in December 2021. Since then, he has fulfilled several executive leadership roles in preparation for this promotion.

Tweeten’s career with Hy-Vee began in 2006 as assistant vice president of communications. She was named senior vice president and chief marketing officer in 2014. In early 2016, she was promoted to executive vice president and elected to Hy-Vee’s board of directors, and later that year she became executive vice president and chief marketing officer/chief customer officer. In 2017, she began overseeing brand experience for Hy-Vee, and in 2020, she was also named chief of staff.

Wiese’s Hy-Vee career began in 1993, and he has held various positions of increasing responsibility in Hy-Vee’s health and wellness operations before being named vice president of Hy-Vee and president of Amber Specialty Pharmacy in 2019. Additional promotions followed, and he was named president of subsidiaries/supply chain in 2021 and president of Hy-Vee Healthcare LLC in 2022.

Sherlock’s Hy-Vee career began in 1986 as a part-time courtesy clerk in Iowa City. He was given his first store director assignment in 1999 and was named assistant vice president of operations for Hy-Vee’s western district in 2014. He went on to hold a series of leadership positions culminating in his being named executive vice president and chief merchandising officer in June, before officially being named chief operating officer.

Van Gundy joined the Hy-Vee leadership team in 2019 as senior vice president of administration, industry and government relations. She was promoted to senior vice president and chief administrative officer in June 2020. Van Gundy was promoted to executive vice president and chief customer/talent officer in September 2020, and shortly after was named executive vice president and chief administrative officer and chief customer officer. Prior to Hy-Vee, she served as executive director of the Iowa Business Council (IBC). Before that, she led global strategies for a Fortune 250 company.



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