CINCINNATI — Procter & Gamble Co.’s Olay brand is introducing three premium body care collections: Olay Cleansing & Renewing Body Care Duo with Retinol; Olay Premium Exfoliating Body Wash Collection, and the Olay Dermatologist Designed Collection, designed to address specific dry skin concerns.
“Olay is redefining body care with our latest innovations — our Retinol Duo, our Premium Exfoliating Body Wash Collection and our Dermatologist Designed Collection,” said Selina Phillips, senior brand director for Olay Body. “We continue to elevate the body care category by offering curated solutions to transform skin, no matter the skin type, so women can feel fearless in their skin.”
The Cleansing & Renewing Body Care Duo was inspired by Olay’s skin care line and contains retinol. The Retinol Body Wash transforms skin from dry and stressed to bright and smooth. The Rinse-Off Body Conditioner with retinol is a sheer conditioner that provides concentrated moisture that works overnight to help stop dry skin before it starts.
The Exfoliating Body Wash Collection gently removes dead skin cells and replenishes skin’s natural moisture barrier to leave skin feeling smooth and renewed. Rich moisture meets advanced exfoliation with these three body wash products that are gentle enough for everyday use. The collection consists of the following products:
- Moisturizing with Sugar & Cocoa Butter
- Hydrating with Deep Sea Minerals & Coconut Water
- Revitalizing with Himalayan Salt & Pink Grapefruit
Olay’s body skin experts partnered with dermatologists to target specific dry skin concerns with the new Dermatologist Designed Collection. Moisturizing ingredients – such as aloe vera, cocoa butter and oat extract – help relieve and visibly improve skin, leaving it strong and healthy with every shower. With products that target itchy dry skin, rough dry skin and eczema-prone skin, this collection is also free from parabens, dyes and soap. The body washes are approved by the Skin Health Alliance, and the body wash for eczema-prone skin has also been awarded the Seal of Acceptance from the National Eczema Association. The collection consists of the following products:
- Body Wash for Itchy Dry Skin with Aloe Vera
- Body Wash for Eczema Prone Skin with Oat Extract
- Body Wash for Rough Dry Skin with Cocoa Butter
- Rinse-Off Body Conditioner for Rough Dry Skin with Cocoa Butter
“I love that the new Olay Body Premium Collections feature petrolatum, which is the No. 1 dermatologist-recommended moisturizing ingredient,” said board-certified dermatologist Dr. Sheila Farhang. “As a dermatologist I’m particularly excited about Olay’s new Dermatologist Designed Collection since many of my patients experience challenges with rough, dry or itchy skin, as well as eczema, and I know they will benefit from products that address these specific dry skin concerns. I’m proud to partner with Olay Body on such a well-designed collection and I’m excited to introduce it to my patients.”
The three new Olay Body Premium Collections are available at mass retailers nationwide.