FORT WORTH — Galderma Laboratories L.P. has upgraded graphics and packaging for the Cetaphil product line. The redesign aims to provide a more simplified shopping experience at shelf, improved portfolio differentiation and clarity of product benefits.
“The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country,” says Miles Harrison, president and general manager of Galderma for North America. “For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin and, in turn, we want to improve their shopping experience.”
In addition to a modernized look, the graphic and packaging updates will help to improve product selection by differentiating between Cetaphil cleansers and moisturizers, with blue and green caps respectively, as well as providing clear skin type communication. The changes were validated through consumer and shopper testing.