Beauty and lifestyle influencers, Palmer’s Stylist Ambassador Gabrielle Corney (third from right) and actress Antonia Gentry (second from right) attended the Cacao Vibez event on Saturday, April 17th

NEW YORK — E.T. Browne Drug Co.’s Palmer’s brand is celebrating the launch of their new Cocoa Butter Formula + Biotin Length Retention hair collection.

To mark the launch, the brand held a special brunch hosted by international chef and event producer Jeff Morneau to celebrate the use of cacao through sense, touch and sight. Guests included Palmer’s stylist ambassador Gabrielle Corney, actress Antonia Gentry from the Netflix show “Ginny & Georgia.”

The new Palmer’s Cocoa Butter Formula + Biotin Length Retention collection is formulated to strengthen hair with natural protectants that help combat fragileness, brittleness and split ends, allowing hair to achieve its optimal length. The line is designed for all curl patterns and textures and is silicone free. The eleven-piece collection, which is a complete regimen, includes maintenance, stylers and treatments and is available at Walmart, CVS and Amazon.

Palmer’s said it will host an Instagram Live featuring Corney and Gentry in the coming weeks, where the duo will discuss self-love, beauty and hair.