NEW YORK — Colgate-Palmolive Co.’s Palmolive brand and Walmart are shaking up the dish soap category with the launch of Palmolive Shake & Clean Dish Soap, which cuts grease on dishes while helping consumers reduce plastic waste consumption.

The dish soap is one way the brand said it is reimagining a future with less plastic. Palmolive added that its product is eco-friendly because it results in 75% less plastic waste by allowing  consumers to reuse an existing bottle instead of throwing it away.

The bottle in the starter kit is made from 100% recycled plastic and both the bottle and carton are widely recyclable.

The concentrated gel pouch makes it easy to refill the reusable bottle, and uses less plastic and requires less water in transport, all of which contribute to reducing the carbon footprint of dishwashing.

“We continue this journey with Palmolive Shake & Clean in tandem with Walmart where we can now encourage people to reuse their bottles and lessen their carbon footprint,” said Joana Baquero, marketing director for dish for Palmolive.

“Walmart has long-standing commitments in sustainability, including selling products that use less resources and generate less waste,” said Corey Bender, merchandising vice president, household essentials, for Walmart U.S. “We are thrilled to collaborate with Colgate-Palmolive to bring Palmolive Shake & Clean Dish Soap to our customers, an innovative product that provides very effective cleaning while reducing plastic waste.”

Available exclusively at Walmart, in 2,000 stores nationwide and at walmart.com, the dish soap sells for a suggested $2.48, which includes one reusable bottle and one dish soap refill pouch.

Palmolive Shake & Clean Dish Soap comes in two scents: floral breeze and fresh citrus, and is free from parabens and  phosphates