LOS ANGELES — Perfectil announced today that Supermodel, Emmy-Award winning television host and personality, and businesswoman Heidi Klum will serve as its U.S. Brand Ambassador. The global icon’s dedication to living a healthy, balanced lifestyle perfectly complements the brand’s positioning of achieving beauty from the inside out. Klum will be featured in upcoming marketing, social media and public relations campaigns beginning September 24, 2018.
Perfectil, which recently made its U.S. debut in Walgreens, has been a top multi-vitamin and beauty supplement in the UK for more than 20 years. It’s specific formulations – each containing between 22 and 28 bio-active micronutrients – are designed to support skin, hair and/or nails. Perfectil is the first-choice beauty vitamin of many celebrities and beauty experts.
“I believe in the saying you are what you eat. I love preparing healthy food for me and my family every day. In addition to that I love a multi-Vitamin for myself to enhance more beautiful nails, skin and hair. I believe that Perfectil does that for me,” says Heidi Klum.
Perfectil’s advanced research has led to multiple innovations in the field of cosmetic science and nutrition. New formulations include Perfectil Triple Active Support for Skin, Hair and Nails; Perfectil Nails; Perfectil Hair and Perfectil Skin. Each formula functions as a comprehensive multi-vitamin, so there is no need to take multiple formulas or other multi-vitamins.
“We are thrilled to collaborate with Heidi Klum as we continue growing Perfectil’s presence in the US,” says Tej Lalvani, chief executive officer, Vitabiotics USA LLC. “She is the embodiment of inner beauty and the ideal person to communicate our scientific approach to beauty and further expand our consumer base.”
In April 2018, Perfectil received the highest award for innovation from Her Majesty, The Queen, for constant innovation and research in beauty vitamins. The Queen’s Awards for Enterprise are the UK’s highest and most prestigious awards. Out of over 12,000 of these awards granted, Vitabiotics is the only award recipient for Innovation in multivitamin supplements.