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Pink backs NBCF in breast cancer awareness campaign

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The vitamin and supplement brand is renewing its alliance with the National Breast Cancer Foundation.

RONKONKOMA, N.Y. – Pink, the vitamin and supplement brand created by women for women with a cause, is continuing their alliance with National Breast Cancer Foundation (NBCF) during Breast Cancer Awareness Month this October. Pink is the sole matching partner of NBCF for the pivotal final week of their ToGetHer campaign, donating $10,000 to the cause.

NBCF is a vital resource for those facing a breast cancer diagnosis, supplying the tools people need to gain access to crucial information and care. Through its ToGetHer campaign, NBCF’s goal is to inspire hope to those affected by breast cancer and become a force for good “to get her” the care she needs through early detection, education, and support services.

Pink’s focus is also to help women be proactive and take inspired action toward making their health a priority. The wellness brand strives to facilitate female empowerment through their products and collaborations.

“Pink is more than a line of women’s supplements – our vision has always been advocacy for women and touching people’s lives in a meaningful way,” said Kimberly Vigliante, senior vice president of Wholesale Sales and Marketing. “The overwhelmingly positive response to Pink’s launch and the better-than-projected sales have allowed us to take our partnership with NBCF to the next level and support their ToGetHer campaign during the final week Breast Cancer Awareness Month.”

Pink kicked off their partnership with NBCF in September when they built and donated HOPE Kits to women undergoing breast cancer treatment across the country, providing the recipients with tangible expressions of comfort and encouragement. As a wellness brand built upon the foundation of female empowerment, the women behind Pink are eager to help drive breast cancer awareness and remind every woman that her life is essential, and knowledge is power.

“The Pink team is a powerful example of an organization committed to making a difference,” said Ken Ramirez, SVP of Strategic Partnerships and Charitable Giving at NBCF. “In the midst of a pandemic they tapped their creativity to find a way to Help Women Now by hosting a virtual HOPE Kit packing party. NBCF is extremely grateful for team Pink’s creative thinking to empower hope through the assembly and distribution of these impactful HOPE Kit care packages.”

“NBCF is grateful for this first year of partnership with Pink and for their support to our mission of Helping Women Now,” said Camilla Payne, VP of Marketing. “With the funds provided for their virtual HOPE Kit Packing Party and by being our end of October matching gift partner, they will enable us to continue providing support and life-changing programs to women affected by breast cancer across the U.S.”

Pink is proud to join NBCF as they help pave a path of support for women on their wellness journeys. “Our mission is to empower women, so it was especially important to us to support NBCF during such a significant time for women’s health awareness,” said Vigliante. “We’re so thankful that Pink is resonating with such a wide audience, because the success of our brand allows us to increase our support to women and the vital organizations that positively impact women’s lives, such as NBCF.”

Pink products are thoughtfully designed and created by women for women on-the-go, with on-trend ingredients and stylish packaging. Pink supplements satisfy a variety of specific wellness needs, and include vegetarian formulas, easy-to-mix powders, and delicious gummies. Pink vitamins and supplements are all non-GMO and free of gluten and artificial flavors.


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