Publix unveils membership plan

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LAKELAND, Fla. — Publix Super Markets Inc. has launched its first personalized membership program, Club Publix.

The program bundles a number of digital features, including early notifications of sales, the ability to pay with a scan of the Publix app, and the option to receive ­e-receipts.

Club Publix members also get exclusive perks and access to personalized content, the company said in unveiling the program earlier this month.

“Customers who join the free program will enjoy a more seamless shopping experience, one that’s more personalized to their individual needs and preferences,” said Mark Irby, vice president of marketing at Publix.

Shoppers who hold accounts will automatically be enrolled in the program, the company said.

In addition to first notification of BOGOs and other sales, Club Publix members receive exclusive, customized perks and coupons based on the items they buy.

Publix also will provide members weekly ad “sneak peeks” as well as advance notice of new product launches, personalized product pairings, tips and updates reflecting their tastes.

Club Publix members can support a designated school through Publix Partners, with the company making a contribution to those ­institutions based on sales receipts.

Employee-owned Publix operates 1,243 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.



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