WEST SACRAMENTO, Calif. — Raley’s last month unveiled the latest iteration of its promise to change the way the world eats, one plate at a time, via the launch of the first Raley’s O-N-E Market, in the Northern California town of Truckee.
The market offers a curated selection of natural and organic food, presented in a manner that encourages wholesome eating.
“It has become increasingly clear that our customers want to know where their food comes from, what’s in it and how it may impact their overall health and wellness,” said Keith Knopf, Raley’s president and chief executive officer. “We are consistently listening and learning, and that’s led us to the next step in our company’s transformation: Raley’s O-N-E Market. It’s a shopping destination that gives customers access to and information about thousands of products for healthier eating.”
In addition to its wellspring of organics, the 35,000-square-foot store features a meat department with selections free from antibiotics and hormones; 100% sustainable seafood; and an abundance of freshly prepared food items available for dine-in or takeaway. The Raley’s O-N-E Market Café features coffee from Stumptown Coffee Roasters; specialty toasts; and an organic juice bar serving fresh-pressed beverages, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches; freshly prepared sushi made with 100% sustainable seafood; and artisan baked goods with clean ingredients. The store’s loft also includes a beer and wine bar, offering local craft brews, curated wines from Raley’s Curtis Mann and chef-created bar bites from Raley’s manager of culinary innovations, Evelyn Miliate.
The store is the first to offer Raley’s Something Extra Health program, a new element of the company’s loyalty program designed to help interested customers on their personal wellness journeys. In-store tours and classes, personalized nutrition counseling and supplement recommendations are presented by a full-time nutrition advisor and registered dietitian and are guided by Yvette Waters, who holds the title of nutrition strategist and brand influencer at Raley’s.
Raley’s operates 128 stores in Northern California and Nevada under the Raley’s, Bel Air, Nob Hill and other banners. Knopf noted that the O-N-E concept reflects the vision of Raley’s majority owner Michael Teel, the grandson of Tom Raley, who founded the company in 1935 and operated his first store in Placerville, Calif., a town in the Sierra Nevada foothills that got its start during the California Gold Rush.
Over the past five years, management has been implementing Teel’s vision, which calls for infusing life with health and happiness by changing the way the world eats, one plate at a time. Earlier moves included the elimination of private label sugar-sweetened sodas, the removal of tobacco products, the sourcing of 100% sustainable fresh seafood, the inauguration of Better-For-You check stands and the rollout of Raley’s Shelf Guide, a tagging system designed to go above and beyond typical “organic” or “non-GMO” attributes to include criteria for sodium, sugar and fiber content by food category.