CAMP HILL, Pa. — Rite Aid has enhanced its targeted digital media capability through a partnership with the leading digital promotions, media, and analytics company, Quotient, to exclusively connect brands and advertisers to Rite Aid digital customers. At a time when marketers are foregoing traditional channels in favor of more targeted and measurable alternatives, Rite Aid’s customer base represents an important audience with which brands can engage.
Through its partnership with Quotient, Rite Aid will launch Rite Aid Performance Media, enabling brands to execute targeted, digital media campaigns to Rite Aid customers, to drive in-store and online conversion. Additionally, Rite Aid will use Quotient’s digital coupon platform, Retailer iQ, to deliver incremental savings and rewards directly to consumers at a time when stretching every dollar is needed more than ever. Rite Aid and Quotient will soon begin welcoming brands to Rite Aid Performance Media, with campaigns going live in October.
Through this exclusive platform, based on leading edge ad-tech, brand marketers will have the opportunity to reach targeted audiences of Rite Aid customers across Rite Aid owned and operated digital properties, social media platforms, offsite programmatic display, and digital out-of-home channels. Brands will benefit from closed-loop measurement and fully transparent performance across their marketing campaigns.
“This partnership enables Rite Aid and its brand partners to connect with our shared consumers via highly curated content, delivered through the right channels of communication at the right moments,” said Erik Keptner, chief marketing and merchandising officer, Rite Aid. “We know that our customers are hungry for relevant and personalized content. This partnership with Quotient is a win-win-win for our customers, our brand partners and Rite Aid.”
In addition to improving the experiences of shoppers with relevant and personalized content throughout their digital journey, the partnership is expected to drive incremental sales and generate a new alternative revenue stream for Rite Aid.
“We are incredibly excited to partner with Rite Aid as the company builds upon its digital offering to add further value to both brands and consumers,” said Steven Boal, CEO and Founder, Quotient. “Delivering consumer value is at the core of Quotient’s mission, and we are pleased to increase this by using our best-in-class technology to deliver targeted content and savings at one of the nation’s most prominent drugstore chains – and at a time when it is more important than ever.
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