Move taps members' desire for healthy food options

BENTONVILLE, Ark. – Sam’s Club has introduced a meal-delivery service in response to members’ desire for ready-to-eat meals made from healthy, freshly prepared food.

Members can order “organically sourced” meals from the Sam’s Club website. The five-meal bundles can be purchased individually, without a subscription. Members are charged $58.98 for the meals, and Sam’s Plus members can save $5 on each bundle.

Sam’s Club is partnering on the service with Fresh n’ Lean, an Anaheim, Calif.-based provider of ready-to-eat meals for delivery that can be heated up and served within a few minutes.

The exclusive offerings to Sam’s Club members include three options:

• “Assorted,” with salsa verde chicken, Cajun salmon and plant-based crab cake.
• “Vegetarian,” featuring chili, tofu with rice and asparagus and barbecue jackfruit.
• “High Protein,” with braised beef, cilantro lime steak and egg sausage.

Sam’s Club said the plan for the service emerged from a survey of more than 5,000 members about new offerings they would like to see. The warehouse club then contacted potential partners about offering meal delivery before settling on 11-year-old Fresh n’ Lean.

“Fresh n’ Lean shined in quality, customer service and consumer satisfaction,” according to Christa Breeden, the prepared foods merchant at Sam’s Club who surveyed members about new offerings. “Their mission to fill a need for consumers aligns with Sam’s Club’s strategy to meet our members’ needs. In addition, the meals feature organic ingredients and taste great.”