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Save-A-Lot will extend brand via joint venture

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HOUSTON — Save-A-Lot, the discount grocery division of Supervalu Inc., has joined forces with Rafael Ortega, a prominent Hispanic grocery operator in Texas, to form Adventure Supermarkets LLC.

Save-A-Lot, the discount grocery division of Supervalu Inc., has joined forces with Rafael Ortega, a prominent Hispanic grocery operator in Texas, to form Adventure Supermarkets LLC.

The new company owns and operates six former Save-A-Lot stores in the Houston and south Texas markets under El Ahorro Save-A-Lot, a co-branded format.

The six stores — which are in Brownsville (one store), Victoria (one store), Harlingen (one store) and Houston (three stores) — began operating under the new name at the end of May.

"We are always looking for innovative opportunities to bring the Save-A-Lot brand to local communities, and we think this affiliation best enables us to serve the Hispanic community in the area," comments Bill Shaner, Save-A-Lot president and chief executive officer.
"This relationship is a new business model for the company. Combining Ortega’s local insights with the power of the Save-A-Lot network of stores and exclusive-label expertise will enhance our ability to provide our Hispanic customers in this part of the country with the products and services they need and want while positioning the Save-A-Lot brand for growth."

Ortega has 24 years of experience in serving the Hispanic community in Texas.


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