SHELTON, Conn. — Edgewell Personal Care’s Schick brand has launched the Schick Hydro 5 razor designed to protect skin from shave irritation.

Utilizing patented technology, the improved design includes an upgraded Hydrating Gel Reservoir that delivers 40% less friction than a traditional lube strip and moistens the face with each stroke, the company says.

“Most guys we talked to really just wanted a razor that could better protect them from daily shave irritation and offer them a more comfortable shave,” said Anastasia Tobias, Schick Hydro senior brand manager, Edgewell Personal Care.

The razors are available in three- and five-blade models selling for a suggested retail price of $9.99 for one handle and two razor cartridges.