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Schick’s next-gen Hydro razor makes debut

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SHELTON, Conn. — Schick has launched what it dubbed the second generation of its innovative Hydro razor, the Schick Hydro Blast.

Schick has launched what it dubbed the second generation of its innovative Hydro razor, the Schick Hydro Blast.

The Energizer Holdings shaving brand said Thursday that the "bold, new designs" of the Hydro Blast razors, which come in five- and three-blade models, combine with a new travel case to allow men "to get Schick’s best shave for their skin anytime, anywhere."

Schick Hydro Blast lets guys "Have a Blast" by providing a hydrating shave and refreshing experiences, according to the company. Innovative skin guards, an advanced hydrating gel reservoir, a flip trimmer and an ergonomically effective handle combine with Schick Hydro shave gels to deliver a high level of comfort to the skin.

The Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 (Hydro Blast 3) and $8.99 (Hydro 5). The Hydro Blast 3 delivers high performance and protection for men seeking top performance at a better value than comparable alternatives, while the Hydro Blast 5 offers the latest in razor technology, including a never-before-seen flip trimmer, Schick said.

A pack of four Schick Hydro refill blades carries an average price of $11.49 (Hydro 5) and $7.99 (Hydro 3).

"Schick Hydro Blast provides a comfortable, hydrating shave at a great price," stated Patrick Kane, senior brand manager for Schick. "We want men to experience the differenc, and show that they don’t have to compromise on a dramatically improved shave, even when they’re on the go."

The Schick Hydro Blast "Skin-Dex" finds that 75% of men always pack a razor for the road and 82% believe that shaving should be a seamless part of their on-the-go lifestyle, according to the company. Also, men who shave often (five times per week or more) are more likely to take their vacation time.

Schick also is kicking off the "Have a Blast" campaign, which will award free travel gear, vacation trips and other prizes, ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page, Daily prizes will be awarded on the site from through July 1st and a grand prize trip will be awarded in September.


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