TORONTO — Shoppers Drug Mart has announced a pilot launch with SmileDirectClub, the industry pioneer and first direct-to-consumer medtech platform for teeth straightening, to offer the brand’s signature SmileShop experience in two Ontario locations. Shoppers Drug Mart is the first pharmacy retailer in Canada to offer SmileShops, including an East Mall location in Etobicoke and a Kingspoint Plaza location in Brampton.

“SmileDirectClub and Shoppers Drug Mart have a shared commitment to innovation in healthcare services and customer-led convenience,” said Alex Fenkell, co-founder of SmileDirectClub. “Collaborating with one of Canada’s most trusted retail brands allows SmileDirectClub to deepen our impact and broaden our footprint in Canada. The confidence that comes from having a great smile is transformative in every aspect of your life, and we’re thrilled to give more people the opportunity to get the smile they’ve always wanted.”

“Our Shoppers Drug Mart stores offer our customers a wide range of products and services to meet their unique healthcare needs,” said Matthew Carr, vice president of merchandising at Shoppers Drug Mart. “This pilot with SmileDirectClub allows us to further diversify our offerings to make innovative health and oral care solutions convenient and accessible to Canadians.”